Photo Essay - Inside Sound

Photo Essay – Inside Sound

Posted by Team APATA | Jul 20, 2020

Ever seen inside a guitar? What about a Pipe Organ? Saxophone or how about a Cello?

A team of German art directors and photographers commissioned to make an advertising campaign for the Berlin Philharmonic captured these striking pictures of musical instruments by taking them apart and mounting a camera inside each one.

The inside is just as gorgeous as the outside!

CONCEPT: MONA SIBAI/ BJÖRN EWERS; CLIENT: Stiftung Berliner Philharmoniker

AGENCY: Scholz & Friends Berlin; PHOTOGRAPHER: Mierswa-Kluska

ART DIRECTOR: Björn Ewers; COPYWRITER: Mona Sibai; CDs: Michael Winterhagen/ Nils Busche

They say beauty comes from within, and music does so quite literally – most sounds of music are created inside the instruments. Maybe that is the reason why Mona Sibai and Björn Ewers came up with the idea to photograph musical instruments from the inside to promote the Berlin Philharmonic Orchestra.

Shots taken by Mierswa Kluska capture the interior of a violin, cello, flute and pipe organ as if they were spacious airy chambers, filled with sunlight breaking from little cracks on the walls. The captured images make you believe that you could actually walk inside them and experience the feeling of a whole new world of music.

The campaign for the Berlin Philharmonic shot several years ago has inspired others to follow in their foots steps.

Adrian Borda is an artist (surrealist painter) and photographer from Reghin, Romania was inspired by the old print campaign for the Berlin Philharmonic.

Borda managed to take a fascinating series of photos from the insides of old instruments like a cello and contrabass. To achieve these shots, Borda fit a Sony NEX-6 camera equipped with a Samyang 8mm fisheye lens inside the instrument and then used a smart remote so he could preview the workflow on his phone.

The way the light illuminates the interiors make for some fascinating captures and you can see more from the series along with Borda’s surrealist paintings at the links below!